Beamo Implementation Case of a Hotel Facility to accelerate visual communication in marketing.
- A fast, easy, and cost-effective solution to create digital twins that will help Homes Stay market their site.
- Improved documentation to share with potential customers and data management to keep record.
- Facilitate easy viewing of the facility (especially for amenity areas) and promote marketing with 3D views.
- Presentation of immersive tours, not restricted by 2D images on website. Scale and showcase various rooms to promote more bookings
Homestay is created by Homes Company, a group of experts leading the innovation of space. The Homestay Suwon Branch is a co-living space, designed for short and long term stays, regardless of the length - ranging from one day to one month or one year.
To capture their co-living space for marketing purposes: Create a digital twin that they can share with customers, where they can view all their amenities like the gym, main hall, laundry room, etc. To help provide a 360 view of the property so viewers can get an immersive experience of the entire structure.
The journey towards complete digital transformation
As a main player in the industry, Homes Stay has just begun the digital transformation of its property. With spaces located across Seoul, at 3 different locations, Homes Stay needs documentation of its facility and amenities to ensure optimal and quality marketing and distribution of information.
It is difficult to show a realistic view of every area, including nooks and corners of rooms in just 2D images. If a picture is shot for every wall to wall area, there will be a requirement of hundreds of images which are difficult to view and understand the real depth and perception of a space.
The management has been marketing the facility using the following traditional methods:
- Using 2D images of rooms on the website.
- Existing still photos of the buildings.
- Having potential clients travel to the location to check the amenities for events.
- Directly sending existing long duration videos to customers or not having enough data to share/show customers if needed.
- Mentioning amenities with one image and text on the website.
A faster and immersive way to market their spaces
Beamo came into the picture when a 3D digital tour of the facility was required. Beamo makes digital twins for facilities 10x faster than other solutions in the market. On one of their premises (Suwon), Homes Stay and Beamo created a digital twin to enhance visual communication and boost marketing performance.
Amplifying collaboration with various stakeholders and customers by sharing the same perspective of the space through an intuitive 3D view that enables an immersive experience and accelerates and systemises the workflow and documentation.
- Planning: Easily search through data and documents from previous on-site surveys. Examine all building-related documents in one place and prepare inspection methods and routes on a bidirectional floor plan.
- Capture: Use only a connected smartphone and 360° camera through the Beamo app to easily traverse and navigate through the building.
- Tagging: Utilize the tagging feature in the Beamo App to attach photos, images, videos, memos, etc. The data is automatically uploaded to the Beamo web platform.
Integration of Beamo’s 360-Degree View
Beamo provided a solution to integrate a 360-degree view into HomesStay's platform. A 360 camera and the Beamo app were launched to capture the interior of the facility and quickly generate a 360 view. Because Beamo works by stitching captured photos to build a 360 view, it was able to quickly capture even large amenity spaces. Beamo's 3D Viewer will be embedded into HomesStay's website so that users can check the views of the entire facility with one click.
Enhanced Marketing Efficiency through Integration of 360 view Information is now implemented.
With 3D views, HomesStay's customers are able to quickly look at all the rooms and amenities in the facility, get a better understanding and immersive experience to base a booking decision. Potential customers can view the website and get a prospective insight and grasp of the entire space without having to visit the site. Thanks to 360 views, workers and managers have fewer communication issues and marketing efforts when dealing with clients.
The Digital twin also aims at helping HomesStay with asset management and in-built tags, along with easy training of the staff members,, as the technology provides an immersive training platform to explore and interact with sites and makes it easier to onboard new members and familiarize employees through virtual training so they can handle and respond to various situations.
Ready, set, book.
Homes Stay is excited for the next steps of the digital transformation of their sites. HomesStay says, “With Beamo’s solution, we were totally satisfied with its creation. We are planning to implement Beamo’s solution to the rest of the property that we operate and help guests get an idea of how our property looks like with more realistic views.”
Homes Stay is confident that the project will be successful and that they can eventually create digital twins of their other sites that will help market and scale their business.