Real Estate - Hospitality Industry Digital Twin Application Case

Beamo's digital twin platform utilizes 360-degree cameras and smartphones to create virtual replicas, finding applications beyond traditional industries. A hotel facility successfully implemented the technology for marketing and representation. Achieving cost savings, reduced data expenses, and improved workflow and documentation. The versatile applications of digital twin technology continue to evolve, showcasing its positive impact across different sectors.

The Broad Landscape of Digital Twins Across Industries

The digital twin is currently widely utilized in industries such as manufacturing, construction, building and facility management. However, its applications extend across diverse industries. Beamo has collaborated with clients from various sectors, uncovering insights into the use of digital twins for optimizing business operations.

The concept of a digital twin is based on creating a virtual replica or representation of a physical object, process, or system. Beamo, a platform designed for easy digital twin creation, employs a 360-degree camera and the Beamo App on smartphones. This setup allows for rapid site capture, immediate generation of a 360-view, and utilization in virtual tours, 3D views and data monitoring.

Enhancing Visual Communication Through Digital Twin Technology

In today's competitive market, real estate and hospitality businesses are constantly seeking innovative ways to enhance their marketing strategies and improve customer engagement. Digital twin technology has emerged as a transformative tool for these industries. Offering an immersive 360-degree view and virtual tours of spaces that elevate the customer experience and drive sales. Here’s a closer look at how Beamo's digital twin technology is reshaping marketing efforts in the real estate and hospitality sectors.

One of Beamo’s clients, a hotel (home stay facility), sought to digitize their facility for potential clients and customers. With one of their hotel's boasting a number of rooms and amenities. Ensuring that customers fully understood the room views and virtually experienced specific utilities that the hotel has to offer was challenging. Beamo used a 360-degree camera, a smartphone, and a tripod to capture the interior of each room and amenity space, creating a digital twin. They plan to employ the immersive view on their marketing channels. Every nook and corner, including furniture and equipment was captured within the virtual space using the 360 capturing functionality. Potential customers can access relevant views and documented information remotely at any time. Additionally, when spaces are updated or equipment/furniture is changed, simply capturing the latest changes will allow them to easily attach it to the existing digital twin. In addition to marketing, the client can use the digital twin for documenting interiors.

They replaced the traditional practice of showcasing 2D still images with a digital twin-based 3D view system. Using even mobile phones or tablets, clients can tour through the amenity spaces within the digital twin, generating more bookings. Uploading the detailed view makes it easier for the marketing personnel to communicate. And also makes it easier for customers to understand the space.

Successful integration for future growth

The client successfully implemented a 3D tour for website showcasing and space documenting based on 3D view using the digital twin. It was a very fast, easy and cost-effective solution, where the digital twin was created immediately. The client can promote all the amenities in an enhanced manner that is not restricted by 2D images.

Furthermore, by showcasing on the website or sending the 3D tour to customers to view remotely without having them to visit the site, the client achieved time saving in marketing activities. And will also see a growth in bookings because of the futuristic and immersive experience implemented, along with minimized collaborative efforts. Leveraging the digital twin not only optimized marketing operations but also improved sustainability. By reducing costs and number of documenting shoots through enhanced work processes.

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Advantages of Immersive Visualization with Beamo's Digital Twin

Enhanced Visual Marketing:

Beamo's Digital twin technology creates a virtual replica of a property. Allowing potential buyers or guests to explore every nook and cranny from the comfort of their homes. The software uses high-resolution imagery and 3D views to produce detailed and interactive representations of physical spaces. For real estate, this means showcasing properties in stunning detail. And highlighting key features like layouts, finishes, and furnishings with incredible accuracy. For hotels, it offers guests a virtual walk-through experience, showcasing the amenities and room layouts.

Emotional Engagement:

By providing a virtual tour, Beamo's technology can help significantly evoke a sense of being present on the site. Which is essential for persuading clients to make a purchase or booking. This emotional connection is often the deciding factor in high-stake investments such as property purchases or hotel stays.

Streamlining Decision-Making Processes

Accessibility and Convenience:

Beamo's software implementation can make it possible for clients to virtually visit multiple locations in a short period, eliminating the need for physical travel. This not only saves time but also broadens the market reach of properties and hotels, as interested parties from anywhere in the world can explore the facilities without geographical constraints.

Updated and Customizable Tours:

Unlike static images or conventional video tours, our digital twin technology can easily be updated with current information or modified to reflect changes in decor or layout. This flexibility ensures that your business can always have up-to-date and accurate visual data, overall helping you inform your clients faster.

Boosting Sales and Marketing Efficiency:

Our Digital Transformation solution can help firms pre-qualify clients’ interest by analyzing how they interact with the virtual tour. For instance, the areas of a property or hotel they spend the most time exploring can indicate where their interests lie. Thereafter allowing sales teams to tailor their pitches and close deals more effectively.

Cost Reduction:

By reducing the reliance on physical showings, Beamo's digital twin can decrease your overall marketing costs. Virtual tours mean fewer resources spent on travel, staffing, and preparing properties for visits. Which can be particularly advantageous for properties that sometimes require meticulous setups.

Digital twin technology is more than just a digital innovation; it's a strategic asset that can redefine how real estate and hotel businesses interact with their clients. By providing an immersive, accurate, and interactive view of properties and facilities, Beamo's digital twin can enhance customer engagement, streamline decision-making, reduce costs, and help your business stand out in a crowded marketplace. As the technology continues to evolve, its integration into real estate and hospitality marketing strategies can set new standards for customer interaction and satisfaction in industries, ultimately leading to more effective engagements and transactions with clients.